Kakao Eskwela, a School-on-the-Air
radio program that gives useful information about cocoa farming, crop
establishment, crop maintenance and harvest and post harvest operations, just
had its successful run with around 180 students who enrolled via text through
the CoCoPal SMS Information Center. This radio program is aired over DXGM
SuperRadyo 1125 kHz every 4:30 - 5:00 AM from Mondays to Fridays, and hosted by
Janoz Laquihon and Mae Braza. This project is one of the multimedia efforts of
the CoCoPal Training and Extension Program. CoCoPal stands for Cocoa, Coconut
and Palayamanan, a blanket project for integrated farming systems implemented
by ACDI/VOCA and funded by the USDA (United States Department of Agriculture).
As the second quarter of this year progresses,
Kakao Eskwela gains higher ground by launching Kakao Eskwela TV on cable television.
This show, a televised version of the school-on-the-air programs, may be viewed
at SouthSpot Channel 32 on Skycable beginning May 6, 2013. Kakao Eskwela TV
will be targeting investors, distributors, buyers, growers and farmers as their
main audience.
Today, there is
a worldwide shortage of quality cocoa beans. ACDI/VOCA believes that the
Philippines can fill this supply gap and capture a sizable share of the global
market. If we push for proper education and information dissemination, it will
boost the value chain and will result to over-all industry development.
Aiding this move
is the organization’s print, SMS and other on-site multi media programs.
That is why the
organization, along with Visual Insights Multi Media Consultancy, develop
streamlined mass media informational drives that encourage, train and empower
our cacao farmers and would-be cacao farmers and growers. This way, skill
transfer is faster, easier, and available on a larger scale.
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