High-end furniture retailer BLIMS
Fine Furniture just made its debut in Mindanao with the grand launch of its
Davao outlet on October 26. The Davao
branch is located at the 3rd Floor of Abreeza Ayala Mall, along J.P. Laurel
Avenue in Davao City.
BLIMS Fine Furniture business
development manager Sam Gregory Lim said the Davao branch is the first of
several stores the company will put up in Mindanao starting this year.
The premier source of top of the
line furniture pieces and accessories designed to exude elegance, luxury and
distinction, BLIMS has been in the furniture retail business for over 35 years.
It takes pride in having a wide selection of
internationally- acclaimed products that perfectly complement a healthy
and elegant lifestyle.
“We have the world's best-selling
recliner - La-Z-Boy, the innovative designs of Cellini furniture, and the stylish
pieces of Maestro sofa, and we continue to search for products to include in
our ever-growing portfolio of global furniture brands that will be made
available to Filipinos,” Lim emphasized.
Lim said the Abreeza branch,
which is BLIMS’ 15th showroom in the Philippines, is strategic because of its
high-end market, adding that with BLIMS bringing in luxury and high-end
furniture to Davao, this will make it easier for customers in Mindanao to secure superior, high quality pieces for their homes or
businesses.
“High-end furniture is hard to
find, especially if you are not living in Metro Manila. To get your dream sofa
or La-Z-Boy recliner, you really have to get a good designer who can customize
it for you. Fortunately, Davao customers with exquisite tastes need not scour
the entire Mindanao or import items from Metro Manila just to get luxurious
furniture,” Lim explained.
BLIMS has been the gold standard
in fine ready-made furniture, rightfully so since the company began the
ready-made furniture craze in 1977 when Blims opened its first showroom in
Makati City.
“We are not just a furniture shop,
we are defining and selling lifestyles, whether you are a bachelor or newly
married or a family man, you’ll find something in BLIMS,” he enthused.
Before BLIMS, Lim explained,
nobody really thought of selling ready-made quality furniture in the Philippines.
Custom-made furniture was then the rage but BLIMS went against the tide.
To meet market demands, BLIMS
focused on great design and quality in every piece. Lim said they fused
functionality and aesthetics and then pushes the boundaries a step further in
pieces that are sold in every BLIMS branch.
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Photos by Kenth O. Bajo
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